Failed Follow Ups

I met the MD of a company at a recent event. He asked me to reach out to him by email to set up a coffee meeting. I have now emailed him twice and not heard back from him. What can I do next?

Trying to elicit a reply or confirm a meeting with an MD or CEO can sometimes feel like an endless stream of 'not right now' at best and an impenetrable wall of silence at worst. They are often whisked away in a whirlwind of internal and external meetings, presentations, events, sales targets and a never-ending barrage of emails.

So how do you cut through the noise and get your meeting?