The Step Back Approach

I never know who I should try to talk to at events. How can I be more targeted in my networking when at a client, firm or industry event? Of course the smart thing to do is to figure out who is going in advance so you can make a plan. But this isn't always possible.

The Step Back Approach

I never know who I should try to talk to at events. How can I be more targeted in my networking when at a client, firm or industry event?

Of course the smart thing to do is to figure out who is going in advance so you can make a plan. But this isn't always possible.

To answer your question, I'm going to tell you about the time I recently attended an industry charity gala event.

So, there I was, standing on the precipice of this massive event. Picture the scene: flashbulbs popping, expensive suits, and the constant hum of power talk all around. Hundreds of people.

Your typical, high-stakes networking event, right?